Terms & Conditions

Last updated: 5 October 2026

These Terms govern your use of https://shahidali.wp-deploy.com (the “Site”) and the WordPress development services provided by Shahid Ali (“I”, “me”, “Developer”) to agencies, freelancers and businesses (“Client”, “you”). A signed proposal, statement of work or written agreement (“Project Agreement”) takes priority over these Terms if the two conflict.

1. Services

I provide WordPress services including custom themes and plugins, Gutenberg and Elementor development, WooCommerce, theme customisation, performance optimisation, technical SEO audits, and maintenance and support. Services may be delivered on a white-label basis (see section 6).

The Site’s content is general information, not a binding offer. A service relationship begins only when you accept a written quote, proposal or statement of work and any required deposit is paid.

2. Independent contractor

I work as an independent contractor, not as your employee, partner or agent. I decide how and when work is performed, subject to the agreed scope and deadlines. I may subcontract parts of a project to vetted professionals; I remain responsible for the delivered work, and anyone I engage is bound by confidentiality terms at least as protective as section 7.

3. Scope, estimates and changes

  • Each project is defined by a written scope listing deliverables, pages or features, integrations, and timeline.
  • Estimates depend on the information you provide (briefs, approved designs, content, access). If inputs are incomplete or change, the estimate may change.
  • Work outside the agreed scope is a change request. I will quote it before starting, and it needs your written approval.
  • Unless stated, projects are built from approved designs; design creation, copywriting, photography, stock licences and content entry are not included.

4. Client responsibilities

You agree to provide in good time:

  • Complete briefs, approved designs, content and assets, and feedback within the agreed review windows.
  • Access to hosting, staging, domains, repositories and required accounts.
  • Valid licences for any premium themes, plugins, fonts, images or APIs the project needs (unless I purchase them and bill you).
  • Confirmation that you hold the rights to everything you supply.

Delays in inputs or feedback can move delivery dates and may pause the project. Where a project is paused for more than [[30]] days, I may re-schedule it according to my availability, and unpaid work remains due.

5. Timelines, revisions and acceptance

  • Delivery dates are good-faith targets that depend on timely client input, unless the Project Agreement states them as fixed.
  • Each project includes [[two]] rounds of revisions on delivered work within scope. Further rounds are billed at my hourly rate or as a change request.
  • Deliverables are deemed accepted when you approve them in writing, put them live, or do not report issues within [[7]] days of delivery.

6. White-label work

When engaged as a white-label partner:

  • I work under your brand. I will not contact your end clients, name myself as the developer, or promote the project, unless you ask me to or approve it in writing.
  • You remain solely responsible for your relationship, contracts, pricing and promises to your end clients. These Terms do not create any contract between me and your end clients.
  • I will not solicit your end clients for competing work during the engagement and for [[12]] months afterwards, except where they approach me independently with no involvement from me. [[Confirm period.]]
  • I may state, in general terms, that I provide white-label development services. I will not disclose client names or project details unless permitted under section 12.
  • Your end clients’ communications should pass through you. If direct communication is agreed, it is limited to the scope you set.

7. Confidentiality

Each party will keep the other’s non-public information confidential, including project briefs, source files, credentials, business data, pricing and end-client identities, and use it only to perform the project. This does not apply to information that is public, independently developed, already known, or legally required to be disclosed. These obligations survive for [[3]] years after the engagement ends, and indefinitely for credentials and personal data. I am willing to sign your NDA if it is reasonable.

8. Fees and payment

  • Fees, deposits and milestones are set in the Project Agreement. Unless stated otherwise: [[50% deposit before work starts; balance on delivery, before launch or handover]].
  • Invoices are payable within [[7]] days in the currency stated. Bank, wire or platform fees are the payer’s responsibility so that I receive the full invoiced amount.
  • Late payments may incur [[1.5% monthly]] interest where legally permitted, and I may pause work until accounts are settled.
  • Deposits are non-refundable once work has started. If you cancel, you pay for work completed and non-cancellable costs up to the cancellation date.
  • Fees exclude taxes. You are responsible for any taxes or withholding applicable in your jurisdiction.

9. Intellectual property

  • Your materials: you keep ownership of all content, designs, brand assets and data you supply.
  • Deliverables: on full payment, I assign to you ownership of the custom code and deliverables created specifically for you under the Project Agreement. Until payment is complete, I keep ownership and you have only a limited licence to review the work.
  • Pre-existing and third-party materials: my tools, libraries, snippets, frameworks and methods, and all third-party code, WordPress core, themes and plugins (including GPL-licensed software), remain subject to their own licences. I grant you a non-exclusive, perpetual licence to use my pre-existing materials as part of the deliverables.
  • Reuse: I may reuse generic knowledge, techniques and non-client-specific code in other work.

10. Warranties and support

  • I will perform services with reasonable skill and care and deliver work that substantially matches the agreed scope.
  • Bug-fix period: for [[30]] days after delivery, I will fix defects in my own work free of charge. This excludes issues caused by third-party updates, hosting changes, your edits, new plugins, or requests outside the original scope.
  • Ongoing maintenance, updates, backups and monitoring are provided only under a separate maintenance plan or agreement.
  • I do not guarantee specific results, such as search rankings, traffic, conversion rates, sales or Core Web Vitals scores. Performance and SEO work follows good practice but outcomes depend on factors outside my control.
  • Except as stated above, services are provided without other warranties, to the extent allowed by law.

11. Hosting, third-party services and backups

Hosting, domains, email, SSL, premium plugins, APIs and payment gateways are third-party services, and I am not responsible for their availability, pricing or changes. Unless I am explicitly engaged to do so, you are responsible for hosting, security hardening, and maintaining backups. Before any work on a live site, you should make a full backup. I will make reasonable efforts to work on a staging copy where available.

12. Portfolio and credit

Unless you tell me otherwise in writing before or during the project, I may describe completed projects in my portfolio and case studies for work that is publicly launched under my own name. For white-label projects, I will not show or name the project, your agency or the end client without your written permission. If you wish to remain confidential, say so when you hire me.

13. Data protection

Where I access personal data on your or your end clients’ websites (for example users, orders or form entries), I process it only to deliver the agreed services and on your instructions. You confirm that you have the legal right to give me that access. I will keep such data secure, not copy it off the project environment except where needed, and delete or return it at the end of the project on request. On request, we will sign a data processing agreement. How I handle data collected through this Site is explained in the Privacy Policy and Cookie Policy.

14. Access and credentials

Share credentials through a secure method (for example a password manager), using separate accounts with only the permissions needed. I will not share them with anyone else, and will ask that access be removed at the end of the project. You are responsible for rotating credentials afterwards.

15. Limitation of liability

To the maximum extent permitted by law:

  • I am not liable for indirect, incidental or consequential loss, including lost profits, revenue, data, business or goodwill.
  • My total liability for any claim arising from the services is limited to the fees you paid for the specific project or the period of service giving rise to the claim.
  • I am not liable for loss caused by third-party software, hosting, or events outside my reasonable control.

Nothing in these Terms limits liability that cannot legally be limited, such as for fraud.

16. Indemnity

You will protect me against claims arising from materials you supplied (such as infringement or unlawful content) and from your agreements and statements to your own clients, except where a claim results from my breach of these Terms.

17. Termination

Either party may end an engagement with [[14]] days’ written notice, or immediately if the other party materially breaches these Terms and does not fix it within [[7]] days of notice. On termination, you pay for work done up to that date, and I hand over completed work and files, subject to section 9 (payment before assignment). Sections 7, 8, 9, 15, 16 and 19 continue to apply.

18. Use of the Site

You agree not to misuse the Site, attempt unauthorised access, disrupt its operation, send malicious code, or use it for unlawful purposes. Site content (text, design, code, logos and graphics) belongs to me or my licensors and may not be copied without permission. Content on the Site is provided for general information, and I may change or remove it at any time. Links to third-party websites are for convenience and I do not control their content.

19. Governing law and disputes

These Terms are governed by the laws of [[Pakistan]]. The parties will first try to resolve any dispute in good faith. If unresolved after 30 days, the dispute goes to the courts of [[city/jurisdiction, e.g. Lahore, Pakistan]], unless the Project Agreement specifies arbitration or another forum. [[Have a lawyer confirm governing law and forum, especially for clients in the EU, UK or US.]]

20. General

  • Entire agreement: these Terms and the Project Agreement are the full agreement on their subject matter.
  • Changes: I may update these Terms. Updates apply to new engagements; for current projects, changes apply only if you agree in writing.
  • Assignment: you may not transfer your rights without my written consent.
  • Severability: if any provision is unenforceable, the rest remains in effect.
  • Force majeure: neither party is liable for delay caused by events beyond reasonable control, including outages, internet or power failures, natural disasters, or government actions.
  • Notices: send notices to contact@shahidali.me, or to the email address stated in the Project Agreement.

21. Contact

Shahid Ali contact@shahidali.me +92 344 788 1894